“If it doesn’t sell, it isn’t creative.”
With this one quote, Ogilvy helped shift creative team’s focus back to selling products. Now it looks like Andrew Denton could unknowingly do the same with a satirical look at the advertising industry.
Starting on the 7th of September, Three Drunk Monkeys have put together this campaign to promote Andrew Denton’s (Australian comedian & TV presenter) new series set in a fictional ad agency.
In what I imagine will be a cross between the legendary Truth in Advertising video and The Office, Joel Tobeck will play ‘Martin Manning’, the egomaniacal Creative Director of ad agency BND Worldwide.
Fingers crossed they don’t go too far and belittle some of the excellent work that comes out of most agencies, but judging from this clip it’s all just good fun and games and should help introduce more people to advertising as a career…
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